✦Selected work · US marketing agency

Social media command center

The agency needed a shared production system for planning and publishing client content.

ReactSocial APIsAI assistanceAnalytics
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MTWTFSS
Illustration with sample data
CASE TYPEClient implementation
DELIVERABLEInternal content workflow
CLIENT DISCLOSUREAgency and account names withheld

Before the build

The operating problem.

Content scheduling, platform publishing, captions and team review were spread across separate tools.

The agency needed a shared production system for planning and publishing client content.

What we built

  • Centralized content calendar and account-level queues
  • Publishing workflows for connected social channels
  • AI-assisted caption drafting with human review
  • Team collaboration, approval states and analytics views

How it works

A clear path through the process.

01

Plan content in one calendar

The team can see what is proposed for each client and channel.

02

Draft and review captions

AI can prepare a draft, while a person remains responsible for accuracy and approval.

03

Publish to connected channels

Approved posts move through the configured platform workflow.

04

Review account activity

The team sees publishing status and available channel analytics in one place.

What can be verified

Evidence, result and limits.

A useful case study should tell you what was built and where the evidence stops.

Implementation evidence

  • Shared content calendar
  • Draft, review and approval states
  • Connected-channel publishing workflow
  • Account-level activity and analytics views

Demonstrated result

The build consolidated planning, drafting, review, publishing status and reporting into one internal interface tailored to the agency's process.

Disclosure and limits

  • Client names and live account data are not shown
  • The visual uses sample posts
  • No engagement or revenue uplift is claimed without a verified baseline
✦What this means for you

Build around the handoffs.

A focused internal tool can match an agency's real delivery process more closely than a stack of disconnected subscriptions.

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