✦Selected work · US marketing agency managing about 65 contractor brands

GBP operations suite

The agency needed one operating workflow for employee submissions, review and publishing across contractor brands.

ReactPostgresGoogle Business ProfileAutomated testing

CASE TYPEClient implementation

DELIVERABLEInternal agency workflow

CLIENT DISCLOSUREAgency and contractor names withheld

Before the build

The operating problem.

Multi-brand Google Business Profile work needed consistent role boundaries, original captions and a repeatable verification process.

The agency needed one operating workflow for employee submissions, review and publishing across contractor brands.

What we built

Multi-brand Google Business Profile posting workflow
Employee photo and caption submission with role boundaries
Caption originality gate that blocks duplicate or reused captions
Verification queue, posting cadence, reporting and a 34-check automated regression suite

How it works

A clear path through the process.

A team member submits a post

The submission ties a photo and caption to the correct contractor brand.

Originality checks run

The workflow flags duplicate or reused captions before they reach publishing.

A reviewer verifies the work

A separate role checks brand fit, accuracy and readiness.

The queue and report update

Approved work moves into the posting cadence and its status remains visible.

What can be verified

Evidence, result and limits.

A useful case study should tell you what was built and where the evidence stops.

Implementation evidence

Role-separated submission and review queues
Caption-duplication blocking
Brand-level status and cadence tracking
34 automated regression checks reported for the workflow

Demonstrated result

The system turned submission, originality review, approval and status tracking into one controlled workflow for an agency portfolio of about 65 contractor brands.